Who can measure the power of an instantly recognizable brand? Imagine all of the opportunities a consumer has to interact with your brand on a daily basis this summer, whether it be on a trip to the mall, a visit to a museum or at home receiving a catalog in the mail. Every interaction a […]
Digital communications continue to rise at a steady rate, particularly among teens and adolescents. Generally speaking, these “digital natives” no longer look to print as their source for information, and instead rely on smartphones, mobile apps and social media. This shift has caused a transformation within college admissions offices, which traditionally have relied on direct […]
The average man’s hand measures 7.4 inches from heel to fingertip. A woman’s hand is slightly smaller at 6.8 inches. At roughly 2,500 per cm2 the fingertips have the highest density of nerve endings found in the human body. A lot has been written about the way touch creates a sense of comfort, luxury and […]
Your client has entrusted you to put ink on paper. Now you have the opportunity to make something beautiful, exceptional and enduring. Paper is not an afterthought – it is an inseparable part of the whole – a design element just as message, color, typeface, layout and image. There’s one truth to fine printing, it’s […]
The chart above indicates reasonable times to acclimate paper to the pressroom’s temperature prior to unwrapping the product for printing. Extremes in relative humidity may cause paper to curl or develop tight or wavy edges, depending on whether the relative humidity is high or low. Monadnock Paper Mills will not accept responsibility for these problems […]
A sheet of printing paper is essentially a matted web of microscopic cellulose fibers. Due to the nature of the papermaking process, they are generally aligned in one direction. This is called the grain direction. When folding the sheet, fibers must bend. Folding paper with the grain creates a smoother edge than against the grain, […]
