Why Print Prevails in College Communication

Why Print Prevails in College Communication

Digital communications continue to rise at a steady rate, particularly among teens and adolescents. Generally speaking, these “digital natives” no longer look to print as their source for information, and instead rely on smartphones, mobile apps and social media. This shift has caused a transformation within college admissions offices, which traditionally have relied on direct […]

Designing for the Hand

Designing for the Hand

The average man’s hand measures 7.4 inches from heel to fingertip. A woman’s hand is slightly smaller at 6.8 inches. At roughly 2,500 per cm2 the fingertips have the highest density of nerve endings found in the human body.  A lot has been written about the way touch creates a sense of comfort, luxury and […]

Paper Quality & Print Consistency

Paper Quality & Print Consistency

Your client has entrusted you to put ink on paper.  Now you have the opportunity to make something beautiful,  exceptional and enduring.  Paper is not an afterthought – it is an inseparable part of the whole – a design element just as message, color, typeface, layout and image. There’s one truth to fine printing, it’s […]

Acclimating Paper for the Pressroom

Acclimating Paper for the Pressroom

The chart above indicates reasonable times to acclimate paper to the pressroom’s temperature prior to unwrapping the product for printing. Extremes in relative humidity may cause paper to curl or develop tight or wavy edges, depending on whether the relative humidity is high or low. Monadnock Paper Mills will not accept responsibility for these problems […]

That Perfect Fold

That Perfect Fold

A sheet of printing paper is essentially a matted web of microscopic cellulose fibers. Due to the nature of the papermaking process, they are generally aligned in one direction. This is called the grain direction. When folding the sheet, fibers must bend. Folding paper with the grain creates a smoother edge than against the grain, […]

A Journal of Best Practices in Print Design

A Journal of Best Practices in Print Design

Single Image As social media and online marketing continue to fill the inboxes and browsers of consumers, companies are recognizing that print communications have never been more valuable.  Design firms, agencies and premium printers are helping enlightened corporations and nonprofits succeed through well-crafted and highly-targeted print campaigns. Single Image, a cornerstone of Monadnock’s  effort to […]