Field Guide: Eco-Friendly, Efficient and Effective Print, Fourth Edition

Field Guide: Eco-Friendly, Efficient and Effective Print, Fourth Edition

Monadnock Paper Mills Announces 4th Edition of its Acclaimed Sustainable Design Guide Bennington, New Hampshire, February 28, 2017 – Monadnock Paper Mills, Inc. has announced the release of the fourth edition of its renowned instructional how-to guide for creating more sustainable print materials. The publication, A Field Guide: Eco-Friendly, Efficient and Effective Print, objectively details […]

Achieving Optimum Results in Backlit Signage

Achieving Optimum Results in Backlit Signage

The Most Important Elements to Consider When Creating Art for Backlit Signage Out of Home Advertising is a growing business due to its potential impact with consumers. While waiting for the bus or sitting at a traffic light on a city street, the audience is held captive – they can’t click through to a new […]

Respect Your Brand: The Power of Print

Respect Your Brand: The Power of Print

Who can measure the power of an instantly recognizable brand? Imagine all of the opportunities a consumer has to interact with your brand on a daily basis this summer, whether it be on a trip to the mall, a visit to a museum or at home receiving a catalog in the mail. Every interaction a […]

Why Print Prevails in College Communication

Why Print Prevails in College Communication

Digital communications continue to rise at a steady rate, particularly among teens and adolescents. Generally speaking, these “digital natives” no longer look to print as their source for information, and instead rely on smartphones, mobile apps and social media. This shift has caused a transformation within college admissions offices, which traditionally have relied on direct […]

Designing for the Hand

Designing for the Hand

The average man’s hand measures 7.4 inches from heel to fingertip. A woman’s hand is slightly smaller at 6.8 inches. At roughly 2,500 per cm2 the fingertips have the highest density of nerve endings found in the human body.  A lot has been written about the way touch creates a sense of comfort, luxury and […]

Paper Quality & Print Consistency

Paper Quality & Print Consistency

Your client has entrusted you to put ink on paper.  Now you have the opportunity to make something beautiful,  exceptional and enduring.  Paper is not an afterthought – it is an inseparable part of the whole – a design element just as message, color, typeface, layout and image. There’s one truth to fine printing, it’s […]