Helping retail and hospitality brands source in the context of their sustainability objectives
Monadnock Paper Mills, Inc. (MPM), a family-owned manufacturer that delivers high-performance specialty papers for the technical, packaging and printing markets, announces The Santulan Portfolio, an inspirational lookbook/brand standards guide with renewable fiber-based options made with purpose for retail and hospitality brands.
This tool shows marketers how to source print and packaging materials within the context of their or their clients’ corporate sustainability objectives. The benefits in sourcing these products are quantifiable: increased use of renewable electricity; CO2 equivalent emission reductions; replacing plastics with renewable, recycled and/or recyclable materials in the supply chain.
It is possible to create uncompromisingly beautiful, functional and sustainable print and packaging that align with corporate environmental impact reduction objectives.
Santulan features examples of gift card, beverage label, hang tag and price ticket, folding box, environmental graphics, signage and collateral produced on Monadnock papers. All of these PVC-free products are Forest Stewardship Council certified (FSC #C018866) and manufactured under a third-party certified ISO 14001 Environmental Management System. They are manufactured carbon neutral (VERs) with 100 percent Green-e certified renewable wind powered electricity (RECs).
“In addition to shelf appeal, brands are challenged to meet the demand of retailers for enhanced package strength, security and utility with an optimal environmental profile,” said Lisa Berghaus, director of marketing communications for Monadnock. “Santulan is Sanskrit for balance…this portfolio shows brands they don’t have to compromise performance, aesthetics, economics or the environment.”
In Santulan you’ll find a range of print techniques and special treatments including foil and textured varnishes – from the soft velvety touch of the turned-edge cover, to sandy and smooth textures on a sunscreen box, to a luxuriously silky brochure. If something is going to be printed, it should be extraordinary, enduring and sustainable.
Contact Monadnock to learn more about Santulan and how to source paper and packaging materials in the context of your sustainability objectives.
