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Introducing Astrolite PC 100 Velvet 9 pt.

January 7, 2021

Now Astrolite PC 100 Velvet is available in a 9 pt. caliper for postal-compliant oversized postcards.

The only premium coated 100% recycled sheet made in America, Astrolite PC 100 Velvet is coated on two sides and crafted with only post-consumer waste recycled fiber. Like all Monadnock paper and packaging materials, it is made with responsibly sourced FSC-certified fiber, manufactured carbon neutral (VERs), and made with 100 percent renewable Green-e certified wind powered electricity (RECs) under a third-party certified ISO 14001 Environmental Management System.

“Eco-conscious marketers are seizing opportunities to grow brand presence and drive sales by re-embracing direct-mail tactics in their omnichannel campaigns. They are finding fresh new ways to reach screen-fatigued consumers and prospects,” said Julie Brannen, Director, Sustainability Solutions, Monadnock. “Our Astrolite PC 100 Velvet 9 pt. meets their needs for sustainable, high-quality graphic reproduction in oversized USPS direct mail marketing communications.”

The Velvet universal coating is optimized for sheetfed and heat set web offset, dry toner and HP Indigo presses, performs well on Scodix Digital Enhancement Presses, and is listed on the Scodix Recommended Media List. Its feathery-soft surface delivers a premium touch and feel while its 100% recyclability ensures responsible “guilt-free” consumer and printer engagement.

“While recently embraced in tech applications, haptics — or the experience of touch — is one of the key benefits of Astrolite PC 100 Velvet C2S,” says Brannen. “Meaningful connection through personalized direct mail or EDDM is now easier, more effective, and more sustainable than ever.”

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Environmental Impact Calculator

Specifying PCW recycled content paper made carbon neutral with 100% renewable electricity results in the following impact reductions:

8,483

Pounds of solid waste
not produced

Equivalent to: 0.4 garbage trucks of waste
92,683,125

million BTUs of energy
not consumed

Equivalent to: powering 2 homes for a year
831,600

Pounds of wood saved

Equivalent to: 388 trees still standing
258,754

Net pounds of GHG CO2
not produced

Equivalent to: 4 cars
not driven for a year
1,338,060

Gallons of wastewater
not produced

Equivalent to: 0.27 Olympic swimming pools of water
150,708

Pounds of carbon emissions
not produced*

Equivalent to: Emissions produced by 15.8 barrels of oil
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