Respect Your Brand: The Power of Print

Respect Your Brand: The Power of Print

Who can measure the power of an instantly recognizable brand? Imagine all of the opportunities a consumer has to interact with your brand on a daily basis this summer, whether it be on a trip to the mall, a visit to a museum or at home receiving a catalog in the mail. Every interaction a […]

Why Print Prevails in College Communication

Why Print Prevails in College Communication

Digital communications continue to rise at a steady rate, particularly among teens and adolescents. Generally speaking, these “digital natives” no longer look to print as their source for information, and instead rely on smartphones, mobile apps and social media. This shift has caused a transformation within college admissions offices, which traditionally have relied on direct […]