A journal of best practices in print design.
PODCAST: MATT LESTER
As social media and online marketing continue to fill the inboxes and browsers of consumers, companies are recognizing that print communications have never been more valuable. Design firms, agencies, photographers and premium printers are helping enlightened corporations and nonprofits succeed through well-crafted and highly targeted print campaigns.
Complementing online marketing and social media, these campaigns take advantage of the tactile appeal and enduring reader engagement of print. In this edition of Single Image, we explore higher education marketing with a collection of photographs and thoughts from Matthew Lester.
Lisa Landry, of Gravity Group, recently sat down with Matt to discuss his unique career and creative process. Matt shares some of his experiences and advice about how he works and what he looks for in a project.
We’re offering a beautiful print demonstration highlighting Matt’s work on Monadnock’s Fine Printing Papers.
In this second volume of Single Image we created a self-cover, saddle stitched book on Astrolite Silk 100 lb. cover, with intricate folds, die cuts, foils, touch plates and an emboss.
You’ll love the bold use of PMS colors!
There are three photographic crossovers that demanded meticulous attention in pre-press…the printer was definitely up to the challenge and knocked it out of the park!
Fine printing paper is never “just white.” You’ll see for yourself as you compare photographic reproductions of Matt’s images on Brilliant White Astrolite®, Bright White Astrolite PC 100®, Mellow White Caress® and Neutral White Dulcet®.
Register here to receive your copy of Single Image with Matt Lester and learn how to achieve a 4.0 on your next print project using fine uncoated papers from Monadnock.
Using paper containing recycled fiber made carbon neutral with 100% renewable electricity results in the following impact reductions: Congratulations on the reduced environmental footprint of your project! The impact of your paper choice is equivalent to:print certificate
Pounds of solid waste
BTUs of energy
Pounds of wood saved
Net pounds of GHG CO2
Gallons of wastewater
Pounds of carbon emissions
Please fill out the information below and click Generate Certificate to create your savings certificate.