Resources/Masters of Design
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MASTERS OF DESIGN

This promotional series explores the work of iconic graphic designers.

 

View their extraordinary work and listen to interviews with masters of design…what inspires them, how they approach their craft and mentor their protégés.

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Masters of Design | BIOS

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Joe Duffy

Listen to the interview with Joe Duffy below

Joe is chairman of Duffy and Partners, known for its brand and identity work for companies like BMW, Coca Cola, Sony and Starbucks. Joe has served as a founding member of the environmental committee of the AIGA and he has also earned its coveted legacy medal for lifetime achievement.

He has served on the board of the One Club and he is known as a pioneer in combining branding and design with advertising. His first book, A Brand Apart, was published in 2005. Last year, Joe was named one of the 50 most influential people on Fast Company’s Fast 50 List.

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Lee Clow

Listen to the interview with Lee Clow below

Lee Clow is chairman and chief creative officer of TBWA Worldwide. He and his team have brought the world such memorable advertising as the Energizer Bunny, Nike’s Air Jordan, the Taco Bell Chihuahua and Apple’s Think Different.

 

He is a member of the One Club Hall of Fame, the Art Director’s Hall of Fame and the Museum of Modern Arts’ Advertising Hall of Fame. In 1997, Lee was named Creative Executive of the Year by USA Today and was awarded the “Lifetime Achievement Award” in 2004 by the CLIO’s. His ground breaking work for Apple computer in the television commercial “1984” is still considered by many in the industry to be the best television commercial ever made.

 

When Lee isn’t changing popular culture, he can be found reading, surfing and sketching along side his wife of 38 years and his beloved dogs, many of which appear in the ads for Pedigree dog food, which Lee lovingly directs.

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Rich Silverstein

Listen to the interview with Rich Silverstein below

Rich Silverstein  grew up in New York and attended Parsons School of Design. His career has included art director positions at Rolling Stone Magazine, Bozelle & Jacobs, McCann/Erikson, Foote, Cone and Belding and Ogilvy & Mather, all in San Francisco.

Rich, Jeff Goodby and Andy Berlin founded the agency in 1983. Rich’s advertising and design awards include Golden Pencils, Golden Lions and Gold Effies. He has been named Adweek Creative Director of the Year twice, as well as Agency Executive of the Year along with partner Jeff Goodby on Adweek’s National Creative All-Star Team. He is an inductee in the New York Art Director’s Hall of Fame and the One Club.

Rich’s public service includes sitting on the boards of the Golden Gate National Park Association and the USA Cycling Federation.

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Alex Bogusky

Listen to the interview with Alex Bogusky below

Alex joined Crispin and Porter Advertising in 1989. Under Alex’s direction, Crispin Porter + Bogusky (CP+B) grew to more than 1,000 employees, with offices in Miami, Boulder, Los Angeles, London and Sweden. During that time, CP+B became the world’s most-awarded agency, and is the only agency to have won the Cannes International Advertising Festival Grand Prix in all five categories: Promotion, Media, Cyber, Titanium and Film.

Alex was inducted into the Art Director’s Club Hall of Fame in 2008, and in 2009 he received an honorary Ph.D. from the University of Colorado School of Journalism. In 2010, he was named Creative Director of the Decade by Adweek magazine.

In the role of chief creative insurgent, Alex is working to stretch the boundaries of what defines an advertising agency and to bring the problem-solving potential of creativity to absolutely every aspect of corporate business. His work to recognize, understand and codify the rapidly changing landscape of the world and business will be the subject of a two-day summit this fall and his fourth book in 2011.

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