Empowering Retailers to Green Their Gift Cards

September 10, 2013

Monadnock has joined the Gift Card Network and its educational committee to raise awareness of the benefits of forest materials as alternatives to polyvinyl chloride (PVC) and bio-plastics (i.e. PLA) for gift card programs. Monadnock, along with fellow manufacturers of sustainable card materials, will contribute educational resources and drive discussions around ecological options for card production.

“We are proud to welcome Monadnock to the Gift Card Network membership,” said Matt Davies, Gift Card Network founder and director. “As one of the major players in the new technologically-advanced paper card industry, Monadnock brings support to our efforts to empower merchants in finding new ways to innovate their gift card programs for the benefit of consumers.”

Consumers are increasingly seeking brands that demonstrate corporate social responsibility and are holding them accountable by demanding that concrete, meaningful actions be taken to implement environmental practices. A greener gift card program is an opportunity to significantly reduce environmental impacts, with about 3 billion gift cards generated each year, 99 percent of which are made of non-renewable plastic.

“Sustainability is ingrained in our everyday business practices and is represented in our high-quality paper solutions, which offer a renewable and recyclable alternative to plastic,” said Jim O’Rourke, senior manager, Monadnock Paper Mills.  “Our participation in the Gift Card Network and its educational committee is consistent with our plastic replacement strategy and demonstrates our commitment to empowering retailers with the knowledge and materials necessary to live up to their corporate social responsibility standards and to enhance brand loyalty among eco-conscious consumers.”

About Gift Card Network:

The Gift Card Network is a community of gift card industry members that connect, collaborate and contribute through a highly specialized online platform, events, and group discussions. Members identify and create media, information, and services around education, challenges, and potential solutions to help the industry move forward. Find out more about how we’re revolutionizing the way gift card companies interact here: http://www.thegiftcardnetwork.com.

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Using paper containing recycled fiber made carbon neutral with 100% renewable electricity results in the following impact reductions: Congratulations on the reduced environmental footprint of your project! The impact of your paper choice is equivalent to:

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8,483

Pounds of solid waste
not produced

Equivalent to: 0.4 garbage trucks of waste
92,683,125

BTUs of energy
not consumed

Equivalent to: powering 2 homes for a year
831,600

Pounds of wood saved

Equivalent to: 388 trees still standing
258,754

Net pounds of GHG CO2
not produced

Equivalent to: 4 cars
not driven for a year
1,338,060

Gallons of wastewater
not produced

Equivalent to: 0.27 Olympic swimming pools of water
150,708

Pounds of carbon emissions
not produced*

Equivalent to: Emissions produced by 15.8 barrels of oil
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