Introducing the Next Generation in Wet Label Protection

June 24, 2015

Monadnock Envi Enhanced Barrier Beverage Labels

Leveraging EarthCoating® Technology, Monadnock Now Offers Enhanced Label Offering for Beer and Wine Brands

Bennington, N.H. – June 24, 2015. Monadnock Paper Mills, Inc. (MPM), a family-owned manufacturer that delivers high-performance specialty papers for the technical, packaging and printing markets, today announced an innovation in high performance beverage labels. Monadnock Envi® Enhanced Barrier (EB) Label with EarthCoating® is now available in a 100 percent post-consumer-waste fiber, bright white, smooth stock and a virgin fiber, bright white, vellum stock. The next generation in wet label protection, these drop-in replacements for BOPP (Bi-Oriented Polypropylene) film laminated labels offer superior aesthetics, performance and sustainability for products that are subject to high-moisture conditions, such as white wines and craft beers.

Monadnock entered into an exclusive licensing agreement with Smart Planet Technologies for use of its extruded EarthCoating technology for adhesive beverage labels in North America in December 2014.  With this coating, the high performance labels contain less plastic and adhesive, while offering improved opacity, brightness and wet-strength when compared to traditional BOPP film laminated labels. These properties translate into beautiful results, even after spending hours in an ice bucket.

“We have expanded our Envi EB label line offering beverage brands the option of tactile vellum virgin fiber or smooth 100 percent recycled fiber,” said Tim Boyd, Market Segment Manager at Monadnock. “Both of these high-performance Envi Label Stocks will retain their beauty, integrity and brightness during the converting and bottling process and after hours immersed in an ice bucket.”

“Customers are becoming increasingly environmentally conscious, so the ability for brands to offer labels with less plastic holds enormous appeal,” said Richard Verney, Chairman and CEO of Monadnock. “This innovation aligns well with our plastic-replacement strategy and complements our Envi Portfolio of substrates which provides brands with sustainable options that do not require a compromise in performance or aesthetics.”

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Using paper containing recycled fiber made carbon neutral with 100% renewable electricity results in the following impact reductions: Congratulations on the reduced environmental footprint of your project! The impact of your paper choice is equivalent to:

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8,483

Pounds of solid waste
not produced

Equivalent to: 0.4 garbage trucks of waste
92,683,125

BTUs of energy
not consumed

Equivalent to: powering 2 homes for a year
831,600

Pounds of wood saved

Equivalent to: 388 trees still standing
258,754

Net pounds of GHG CO2
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Equivalent to: 4 cars
not driven for a year
1,338,060

Gallons of wastewater
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Equivalent to: 0.27 Olympic swimming pools of water
150,708

Pounds of carbon emissions
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Equivalent to: Emissions produced by 15.8 barrels of oil
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