Making the Case

Making the Case for Corporate Sustainability

 

Corporate Sustainability

Why brands must lead the charge for sustainable printing and packaging to win today’s race for customer and investor favor

By: Richard G. Verney, Chairman and CEO, Monadnock Paper Mills, Inc.

The time is now for companies to get serious about sustainability.

Nearly two-thirds of consumers are changing their behaviors – reflected in both purchases and lifestyle choices – to be more sustainable. They’re willing to pay more for products that are better for the environment, especially consumers ages 34 and under.

It’s about so much more than product options, it’s about brand commitment as a whole. Nearly half of consumers want assurance that a product is made by a company known for its commitment to social value. More than 40 percent feel strongly about the importance of environmentally friendly options for packaging.

It’s clear: brands have an opportunity to improve brand trust and win favor from a consumer base more prone to shifting loyalty than ever before.

So why is it that organizations are still hesitant to make changes for improved sustainability? For brand owners, responsible sourcing throughout the supply chain and transparency are critical. Executives should be keenly aware that this is not just a passing fad -there is financial and reputational risk for brands that don’t have corporate social responsibility on their radar.  Those companies demonstrating solid business practices will thrive.

It’s up to you, as the sustainability evangelist for your brand, to be the change agent to make the case for sustainability. What you find may surprise you: it’s easier than ever to make small yet important sourcing decisions that don’t require sacrifice when it comes to beauty or utility of paper products throughout your business, without taking on prohibitive costs. For short- and for long-term stakeholder value, changes now are essential. That’s the reality we’re faced with; it’s the legacy your company will benefit from for years to come.

As we like to say here at Monadnock, sustainability is enlightened self-interest. Another way to think of it? Sustainability is a consumer, brand and environment win/win/win scenario.

It is with that philosophy in mind that my family has driven this business forward since the 1940s, continuing the commitment to sustainable sourcing that Monadnock Paper Mills has shared with its customers and community for nearly 200 years. Across all levels of the organization at Monadnock, we believe there’s a lot to be said for doing the right thing — simply because it’s the right thing to do. The moment is ripe for change, and the opportunity exists for those who want to introduce new ways of doing business in their organization.

We recognize how important it is that corporations continue to challenge themselves to reduce environmental impacts, substitute materials, minimize unnecessary demand on natural resources and reuse whatever possible while providing a safe and healthy place to live and work — not only for this generation but for future generations. This is how we define sustainability, and we hope that you find this field guide to be a useful resource as you work to promote sustainable practices within the context of your organization.

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Eco-Calculator

Using paper containing recycled fiber made carbon neutral with 100% renewable electricity results in the following impact reductions: Congratulations on the reduced environmental footprint of your project! The impact of your paper choice is equivalent to:

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8,483

Pounds of solid waste
not produced

Equivalent to: 0.4 garbage trucks of waste
92,683,125

BTUs of energy
not consumed

Equivalent to: powering 2 homes for a year
831,600

Pounds of wood saved

Equivalent to: 388 trees still standing
258,754

Net pounds of GHG CO2
not produced

Equivalent to: 4 cars
not driven for a year
1,338,060

Gallons of wastewater
not produced

Equivalent to: 0.27 Olympic swimming pools of water
150,708

Pounds of carbon emissions
not produced*

Equivalent to: Emissions produced by 15.8 barrels of oil
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Monadnock Paper Mills Environmental Savings Certificate

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