Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40Business Case for Sustainability According to Mark W. MeElroy, Ph.D., in an article published in Sustainable Brands, “reputations reside in the minds of observers,” and authentically sustainable companies are financially rewarded because of their reputation as good corporate and environmental citizens. That is called “the sustainability effect.” 14 Understanding environmental and social aspects and managing impacts are necessary to protect an organization from financial, compliance and reputational risk. Key areas of focus should be: energy and carbon management, water management, materials and waste management, human rights and supply chain. Believe it or not, choosing the right paper and packaging suppliers will help mitigate some of these important risk factors and contribute to sustainability goals. health and wellbeing | If a company operates in a responsible way by conserving natural resources, providing a healthy work environment and treating its workforce with respect, it will reflect in employees’ attitudes and the products they produce. According to Eileen McNeely of the Harvard School of Public Health, there is a direct correlation between employee wellbeing and a “thriving, sustainable organization.”15 materiality Environmental, Social and Governance (esg) | Establishing standard corporate responsibility metrics will ensure that CSR becomes embedded into the fabric of the overall business strategy. In KPMG’s “Currents of Change” survey of Corporate Responsibility Reporting 2015, here are the essential elements of a CSR Report:16 1. Stakeholder engagement 2. Materiality 3. Risk, opportunity and strategy 4. Targets and indicators 5. Transparency and balance 6. Suppliers and value chain 7. Corporate responsibility governance 33 | Business Case for Sustainability When it comes time to communicate CSR practices in print, walk the talk by referring to the valuable information provided in this Field Guide.