Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40Responsible Paper Sourcing By Design introduction Responsible sourcing is a critical component of any comprehensive sustainability initiative. The purpose of this guide is to offer information in support of sustainable design and print for promotion, packaging and environmental graphics. For consideration is not just the material but also how it is made and what happens when it reaches the end of its useful life. This guide gives marketing, design and sourcing professionals the opportunity to think differently about their choices. The message is four-fold: it must satisfy its purpose, be cost-effective, be environmentally sustainable and be effective in a visually meaningful way. If something is going to be printed, it should be extraordinary, enduring and sustainable. IN THIS FIELD GUIDE Paper Production Inks Printing Finishing Packaging Waste How to Say It Health & Wellbeing Opportunities Business Case Materiality Performance. Aesthetics. Economics. Environment. You don’t have to compromise with eco-friendly design. Introduction | 2