Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40waste/recovery Perhaps this section should have appeared at the very beginning of this Field Guide. There are enduring and often unintended consequences from decisions made in design and production stages of product and packaging develop- ment. Some very good examples would be styrene backlit posters, plastic water bottles and those single-serve coffee brew cups that present a tremendous strain on residential and municipal waste streams. Thinking about design holistically, with consideration for end of life, will yield the most sustainable solution. This is the concept that is embodied in the circular economy that has emerged as a significant trend in sustainability. Embarking on a Zero Waste to Landfill goal is a daunting but achievable exercise. Today, there are many resources available to companies to manage the many types of waste generated in the normal course of business. Work with local waste management companies to help analyze your waste and help identify reclamation, recycle, upcycle or waste-to-energy opportunities. Waste is now a valuable commoditys. Environmental Graphics & Signage | 28 Graphic taken from: sustainablepackdesign.com