Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40Packaging This category is broad and includes on-garment identification, product labeling, containers and carrier bags. Packaging needs to protect the integrity of the product while representing the brand and product. According to the Center for Sustainable Systems, University of Michigan, packaging and containers amount to 30% of the municipal waste stream.12 As a result, designing packaging with the environment in mind can dramatically impact energy use and the waste stream overall. eco-size it | Designers intent on pursuing eco-friendly packaging options need to look first at the attribute that can have the most immediate impact: size. While oversized packaging once was considered to be a good way to gain more visibility on the shelf, today’s eco-oriented consumers see oversized and overpacked items to be wasteful. Amazon.com sends a “Rate Our Packaging”survey after shipping its goods to understand perceptions about its packaging practices. design it to last | Although it might seem a bit counterintuitive, another way to make packaging eco-friendly is to design it to last. Packages themselves can become keepsakes if they are attractive and durable enough to provide an alternative use. Similarly, packaging for non-perishable products can be designed to be an appealing and efficient storage method for product throughout its useful life. Packaging longevity can also be encouraged by building convenience features into the package design. Features such as hanging tabs for easy storage, contours that aid in stacking and inserts that provide a base for more unsteady products can all add to a package’s lifespan. paper or plastic? | The choice of materials can greatly influence the impact of print, packaging and environmental graphics on the environment. Choosing packaging components that are made from recycled materials is a good way to start. Materials also need to be considered in terms of the amount of energy required to create them and the amount of waste and pollution created during their manufacture. Other considerations include a material’s level of biodegradability and how easily and likely it is to be recycled. Last but not least is whether or not a material is made from renewable resources. 25 | Packaging