Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40smaller saves | Rethinking size in general is a good place to begin. Can a smaller piece serve the same purpose and have as much impact as a larger piece? Large or odd-sized designed pieces may not use paper efficiently and can result in substantial amounts of waste. Reducing size not only minimizes waste and energy consumption but also saves money. bleeds | Bleeds can give design an increased impact; they can also impact the waste stream. Designs with bleeds are printed on oversized sheets and then trimmed to finish size. This not only increases the number of paper sheets but also increases the amount of trim waste. Consider downsizing to allow for trim on bleeds without upgrading to an oversized sheet of paper. less complexity equals less waste | Simplifying a piece can also reduce waste. Complex folding specifications can use more paper, resulting in more waste. For example, while elegant, a french-folded book uses twice the paper necessary, as it is composed of sheets with printing on one side, folded to reveal the printed side only. Sometimes, reducing complexity might be as simple as adjusting the size of a pocket or folded section. Evaluating your print design practices from an ecological standpoint can result in the added benefits of increased effectiveness and cost efficiency. Would an alternative typeface or document layout increase legibility while decreasing page count? Can the piece serve more than one purpose? Can a poster series be double-sided? Can a brochure double as a poster? Can a mail promotion become a self-mailer? Can specific content be omitted from a bound piece and inserted into a back pocket for a targeted audience? For mailings, can the size, aspect ratio or weight be optimized for lower postage rates? combine jobs | Ganging multiple print jobs uses less paper. By working with their printer early in the conceptual stage, designers creating multiple pieces with the same paper stock and ink can combine similar print jobs in the same print run. Ganged print runs reduce paper use, decrease the number of press make-readies, use fewer printing plates and save money. digital photography | The advent of digital cameras has drastically reduced waste output. Gone are the developing chemicals and the celluloid negatives. Paper is considerably reduced or eliminated entirely. However, not all digital photography is equal—care must be taken to ensure high resolution and quality. digital proofing and file delivery | The electronic technology of the PDF (portable document format) can save not only resources but also time. Delivering art directly to the printer via PDF and/or server uploads eliminates wasted storage media. On-screen proofing, via PDF, eliminates paper and other wastes generated by the printing of a hard copy proof. Production | 18